Case Study
Haus of Anubis
A cinematic ecommerce and business platform for a luxury spiritual apothecary — a full product catalog, services and ritual bookings, and a unified admin console that manages every part of the business from one place.
- •Replaced a static brand site with a real commerce platform — products, services, rituals, events, and bookings all running through one system.
- •Built one admin console that manages every part of the business: catalog, orders, bookings, customers, journal content, media, email templates, newsletters, and the team itself.
- •Added role-based staff accounts so the owner can safely delegate day-to-day management without giving away full control.
- •Gave the brand a real payment system with Stripe Checkout and webhook-driven order creation, instead of manual order tracking.
Problem
Haus of Anubis needed a site that could carry a strong visual identity without becoming only an art-direction exercise. The business also needed practical, working tools for selling products, booking services and rituals, running events, and managing the growing catalog and customer base behind the scenes.
Approach
The platform was approached as a luxury digital temple with a real business underneath it: cinematic presentation and strong visual hierarchy on the surface, and one unified admin console running catalog, commerce, content, and the team beneath it. Every part of the business — products, services, events, bookings, customers — was built as a managed record instead of a static page.
Build
Customers shop the apothecary catalog, book services and ritual sessions, register for events, and check out through Stripe, with orders created automatically from a verified payment webhook. Behind the scenes, one admin console — built around a single reusable management system rather than a different tool for every section — covers products, categories, services, events, discounts, orders, bookings, customers, journal content, a media library, email templates, newsletters, subscribers, and social links. Role-based staff accounts (with an owner role that can't be edited or removed by anyone else) let the business safely bring on help without losing control of the brand.
Results
Haus of Anubis now runs its full catalog, bookings, events, and customer communication from one connected admin console instead of a static brand site with no operational layer. The result is a premium digital storefront and a real system for running the business behind it.
Start a discovery assessment and we’ll map the public experience, business console, workflows, integrations, and first useful release.
Start Assessment →Business framing
Problem
The business needed more than a marketing website. The platform had to support customer activity, content, operational visibility, and ongoing management.
Solution
CEL3 shaped the public experience and supporting platform architecture so the client could manage the business with fewer disconnected tools.
Business Impact
The result is a centralized system that gives the client more control over daily operations and creates a stronger foundation for future workflow and AI features.